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Digital Backpacks

Your brand. On the move.

Wearable LED-screen backpacks worn by trained ambassadors — bold, mobile, and impossible to ignore at festivals, launches, and street activations across Jamaica.

Deploy a walking crew
Ambassador wearing a digital LED backpack on a city street at night

The Bigger Picture

Experiential & mobile OOH is the most shareable ad format on the street

Walking screens generate impressions, video, and social shares that fixed placements simply can't.

10K+
Daily impressions per ambassador route
OAAA experiential study
+82%
Brand recall vs static street activations
Nielsen
$5.2B
Global experiential / mobile OOH spend (2024)
PQ Media
3.4x
Social share rate vs traditional street media
WARC
Digital backpack ambassador in city crowd
Close up of LED backpack screen
Street activation with mobile DOOH

Why Digital Backpacks

A walking screen goes where fixed media can't

Truly mobile

Foot-traffic routes through Half Way Tree, New Kingston, MoBay Hip Strip, festival grounds and event perimeters — your brand goes where fixed screens can't.

Full-motion HD creative

Loop video, animated GIFs, or live-updated takeovers. Programmable in minutes for different neighbourhoods, times of day, or event moments.

Hyper-local routing

Route by parish, block, event grid, or venue perimeter. Deploy exactly where your target audience already is.

Trained ambassadors

On-brand walkers with clear routing, dwell rules, and interaction guidelines — a walking crew, not just a walking screen.

How a walking crew deploys

01
Pick the zone

Festival perimeter, launch neighbourhood, downtown grid, or event route — we scope the walking plan with you.

02
Send us the creative

Full-motion or looped stills, sized for LED backpack format. Our team can build it if you don't have it.

03
Walkers go live

Trained ambassadors work the route on schedule. Full-shift battery, GPS-tracked, with post-campaign reporting.

6+ hrs
Battery per shift, per walker
HD LED
Full-motion screen, day-readable
GPS
Live tracking + heat-map reporting

Best For

Where a walking crew wins

Festivals & concerts

Reggae Sumfest, Rebel Salute, sound-system events, sports finals — perimeters where a fixed billboard can't go.

Product launches

Blanket a launch neighbourhood with 4–10 walkers during peak hours for a coordinated, unmissable arrival.

Social-first stunts

Walking screens are camera bait — designed to be filmed, shared, and reposted long after the walker's gone.

Event sponsorship amplification

Extend a sponsorship past the venue — put your brand on the streets around every entrance and exit.

Put your brand on the streets.

Tell us the event, the zone, and the window — we'll deploy the walking crew that matches.

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