Amber OnTime and Visual Vibe partner to bring taxi booking kiosks and in-vehicle advertising across Jamaica — opening a new advertising channel for local businesses.
KINGSTON, Jamaica — Amber Group today announced a partnership between its ride-hailing service Amber OnTime and Visual Vibe Limited that will place self-service taxi booking kiosks in supermarkets and other high-traffic locations across Jamaica, and install entertainment tablets in Amber OnTime vehicles — creating, at the same time, a brand-new advertising network built for Jamaican businesses.
With Amber OnTime kiosks placed where Jamaicans already are — supermarkets, plazas, transport hubs and other busy public locations — anyone will be able to walk up, press the screen, and book a ride on the spot. Ride-hailing via the AmberOnTime app continues to be available.
Inside AmberOnTime vehicles, passengers will find something new as well. In-vehicle tablets will offer entertainment and useful content during trips, turning travel time across Kingston and beyond into a more engaging experience.
For Jamaica's business community, the partnership creates something that has not existed at this scale before: a locally owned digital advertising network that reaches people at street level — in stores, in transit, and on the move.
Both the kiosks and the in-vehicle tablets will carry advertising managed by Visual Vibe, giving small businesses, emerging brands and established companies a direct way to put their products in front of thousands of Jamaicans during their daily routines.
Unlike traditional billboards or broadcast slots, the network offers businesses an accessible entry point into digital out-of-home advertising — a restaurant can speak to passengers heading home for dinner; a product brand can reach shoppers right at the supermarket entrance.
"We look for partners who share our values, and Visual Vibe does — a real commitment to innovation and to the communities we both serve. That's what makes this more than an advertising deal; it's a shared investment in improving how Jamaicans move and connect."
The rollout begins with a phased deployment in the coming months, with kiosks and tablets introduced progressively across high-traffic locations and the Amber OnTime fleet. Expansion across the island will proceed as the programme grows.
The initiative also lays the groundwork for future integration with Amber Media, further expanding the content available to passengers.
About Amber Group
Amber Group is a Jamaica-founded technology conglomerate operating in over 100 countries, with business lines spanning telematics, fintech, education, media and transportation. Through Amber OnTime, the Group is building safe, reliable and accessible transportation technology for Jamaica.
About Visual Vibe
Visual Vibe is Jamaica's Largest Digital Outdoor Advertising Network, powering bold outdoor, indoor and in-transit campaigns for the island's leading brands across a growing network of premium screens.